The beaches are especially popular among tourists from Canada, Europe and Argentina. Just to the south is the ferry dock to Cozumel and to the north there are plenty of restaurants, bars and dive shops, which line the long stretch of beach for miles.
How’s your swing? Find out while enjoying spectacular views from greens designed by the world's best course architects.
Ready to party ‘til dawn? Playa's afterdark party scene draws a festive crowd!
Indulge in desert healing treatments in sumptuous resort wellness centers designed just to make you feel 100% relaxed.
5. 5th avenue
The main area for tourist activity, La Quinta Avenida (5th Avenue), is a long stretch of pedestrian walkway a couple blocks from the beach with hundreds of shops, bars, restaurants and small boutique hotels. Enjoy the warm Mexican sun as you leisurely stroll along this trendy strip, do some souvenir shopping and grab a bite to eat, all before hitting the beach.